Apple's IDFA Changes: What Does It Mean for You?

Apple, IDFA & the GDPR: What does this mean for advertisers? idfa meaning IDFA is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising idfa android Unlike third-party cookies, IDFA works in non-browser settings and is persistent, meaning that it can't be deleted and is always associated

6162 meaning Apps don't have cookies; adding IDFA means that a user of an app could be identified in IOS browsers and vice versa IDFA also solved